Setting the right list price is one of the most important decisions you’ll make when selling your home.

While it’s tempting to aim high, buyers are comparing your property against others in the market. That’s where comparables — or “comps” — come in.

By analyzing recent sales of similar homes, along with factors like location, upgrades, and market conditions, agents create a pricing strategy that positions your home competitively.

The goal isn’t just to list — it’s to attract the right buyers and generate strong offers.

See the full breakdown — swipe to discover how comparables guide your home’s list price.